The average person is exposed to 4000 or more commercial impressions per day and most of it is just simply unappealing.
The amount of money wasted by advertisers is beyond belief. Realistically only large corporate companies can get away with wasteful ad campaigns but even then, only for a short while. This is due to their massive market inertia and presence, so they never really know which advertising angle works and which doesn’t. However for smaller businesses the game changes and different rules apply. If you own or run a small/medium business, advertising effectively and correctly is very important and if done right, it can take your business to the next level.